10:49 PM
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Google’s search ranking factors are described as a list. They try to rank the factors by importance. In my eyes this doesn’t make sense. The Google algorithm gets more and more complicated. The main question is not: which signals are ranking-factors. But it is: how are they connected and related.What are “main factors” that are build by addition of a lot of single signals?
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In my eyes there are only 7 basic factors. All of them are a compilation of “second level” factors and / or build by addition of many single signals.
- Backlinks
- Content
- Authority
- Trust
- Reviews
- Retweets
- Facebook Shares
- in some cases: Reviews
I think the main concept of Google+ is – up to now – the verification of social-users. This is important to get an idea of the power of other social signals.
In my eyes Google+ has no effect for Google’s search results.
In my eyes Google+ has no effect for Google’s search results.
Source: Google Ranking Factor 2012
